You want to get your business online and cash out right? Then you need this information.
Understanding how to start online marketing for your small business is very important when you ignore online marketing just know that you are limiting your business as well as your customer base. Online marketing is now a necessity for businesses there is no doubt about that, so the earlier you adopt the more successful your business will be and you will be close to becoming an international businessman or woman and also building a brand and not just a business.
“Ignoring online marketing is like opening a business” and not telling anyone. the digital space is expanding daily and becoming more essential than the traditional method of promoting a business. Lots of businesses are utilizing online marketing to communicate the value of the products and services they offer.
Gone are the days when you can’t start a business except you have a physical store. These days, people are making money even from the comfort of their homes, so what is holding you back from utilizing online marketing for your business ?. now is the time to get online visibility for your business. when your business is online you don’t have to open your physical shop daily before you can sell.
Why are you hesitating in letting the 3.010 Billion internet users know about the product or services you offer?
you may be confused on how to start or asking yourself some questions like “am not tech-savvy” and all of that but that is not a problem you can start your online marketing even without being tech-savvy. if you have a smartphone, a laptop, and social media accounts then you are good to go and let the world know about your business through online marketing.
HOW DO I START?
- START WITH A WEBSITE
A website is very essential for any online business because people use search engines every sec and it’s people’s website that pops up each time you type a question on search engines. So what do you think happens to those businesses whose websites show on search engines? It’s simply their online visibility increase which can yield them sales. Click here to see example of our mobile friendly and optimized websites.
Now, don’t think it’s just for you to build any website for your business then boom! you start getting visibility, NO it doesn’t work that way because you need to work for it.
How do I work for it? Content Marketing is the way, create around your target audience’s problems, content that answers their questions makes them keep coming back to your website to get more answers to their burning questions and this can convert them to your customers and your sales will increase. - START WITH SOCIAL MEDIA
If you don’t have a website you can start with social media marketing, although a website is essential for every online business and at the same time you have to start somewhere, so start by creating a social media business accounts please don’t use personal accounts except you want to turn it to a business account. because when you use personal account for your business you won’t be able to use the features associated with your business account and these features will help help you manage your account properly like checking your analytics, knowing more about your audience, etc. Click here to see example.
But before creating an account comes research, we have many social media platforms out there ranging from facebook with about 2.6 billion active Users, youtube with about 1.9 billion users, Instagram with about 26.9 users, Twitter, LinkedIn, TikTok, WhatsApp, Messenger, WeChat, Tumblr, ozone, Reddit, Baidu teiba, Viber, Snapchat, Pinterest, line, telegram, and so on. so the essence of the research is knowing where your target audience is, the social media platform you are most likely to find them.
It is good to know how to identify your target audience so you don’t end up wasting your time and resources creating content for the wrong audience because your content will be irrelevant when it is reaching the wrong audience. You must not use all the social media platforms for your business that’s why you need to carry out research. another benefit of identifying your target audience is that no matter what you are selling not everyone needs your product, therefore you cant target everybody.
3.GOOGLE MY BUSINESS
Google my business is another great way to start if you have a google account then you can list your business on google and get it verified, this will help people within the locality you serve to find you on the internet, about 1.17 billion People use google search and google is more popular than other search engines so what do you think will happen to your business if ¾ of this people get to know that you are selling or you are offering services that can solve their problems? Click here to see example of one of our well detailed Google My Business page.
Relax, I know you are already calculating your profit in your mind but if you want to calculate that profit for real then you have to be consistent and have a purpose for taking your business online that will help you not to move out of track and also have a niche if you are starting a new business, have a market you want to serve, for instance, you want to go into the fashion business. we have different fashion items for different genders so start from there, which gender do you want to help solve their fashion problems?
when you are done with the gender selection you choose among the fashion items related to the gender you want to serve, is it bags, shoes, clothes, etc having a niche will make you more professional don’t be a jack of all trades and master of none.
So choose a niche, set your buyer persona, set up your business pages with the necessary information about your business, list your business on search engines probably on the most popular one which is google, be consistent, and have a purpose. Then you can join the people cashing out online with their data and smartphone.
Share this post if found helpful, someone might be confused about how to get started with online marketing.